Hex:Design System
Cookpad is a recipe-sharing platform started in Japan. It now has over 60 million monthly unique users and over 4 million recipes. The platform champions home cooking worldwide and is available in over 70 countries and 23 languages.
Services
- Design system
- AI
- Product design
- Systematic design
- Stakeholder managment
- Workshops
- Growth
- UX Design
- UI Design
- Figma
- Design Tokens
- Prototyping
DiscoverUser motivations
On Cookpad, users show appreciation for an author's recipe through a ‘Cooksnap’. This is a photo of the readers own creation and often used to say thanks.
Our goal was to research, ideate and produce solutions that would drive a higher engagement to their Weekly Active Cooksnaps (WACs).
Conclusion
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