Trainline Mobile apps
Product design • Lead UX • Lead UI • Service design • User research • User insights • iOS • Android • Apple watch • iPad • Brand development
Trainline are one of the biggest train ticket operators in the UK and a go to service for comparing and finding the cheapest tickets from all train.
I joined the Trainline mobile team at the start of 2015, when they already had apps in both the iOS App Store and the Play Store, but lacked customer satisfaction with an average rating of 2 stars.
To be the customer champion
A key value that we noticed that would set Trainline apart from the competitor apps like National Rail and all train specific apps was to be customer focused. While it was important to be driving ticket sales it was also recognised that delivering a great product that provided help when not looking to purchase would strengthen the brand and support this key value.
What we see at the station...
One of the biggest parts of confusion we observed for commuters was the disconnect from what they saw on the platform to what they could find in the app.
...can be hard to make sense of
Train stations display a lot of information and when you know what you're looking for, it can work ok. But when you need a stop that's on a unfamiliar route you're almost forced to ask a station guard or loose valuable time making sense of it, making us consider how do we bring this knowledge to our users.
Regular user testing and team playbacks where key
A big part of what I enjoyed with the Trianline was the recognition in valuing regular user testing and gathering as many real world users experiences as possible.
We would strive to test in as real scenerios as possible, this meant anything from the existing app to see what parts caused any friction to flat designed Marvel prototypes for new concepts to working code prototypes.
All findings and customer experiences where relayed to whole the team to support rational going forward.
Awards and features
The Guardian - Top 10 transport apps for smarter travel – Trainline App
Gizmodo - The Best Transport Apps – Trainline App
Apple Watch best of 2015 – Trainline
The Telegraph – Apple Watch: the best apps – Trainline App
econsultancy – 9 best things of the Trainline app – Trainline App
Apple – Best of September 2015 iPad Apps – Trainline App
Regularly appearing in Best new Apps - Apple App Store – Trainline App
Number 2 app of Top Apps for Transport on Android Play Store – Trainline App