Homebase e-commerce Hybrid app
Personal project • Product design • UI design • UX design • Brand development
Working with The App Business we were responsible for bringing Homebase a more dynamic and engaging experience to their mobile platform.
Working closely with the client and design teams, it was important to bring collaboration and visibility to the project from both sides. We used regular workshops to present sketches that helped communicate design intentions and complex interactions.
With the brand being developed on the client side we were able to focus on mobile concepts. A primary goal was to keep the user flows visual, supplementing helpful and inspirational content, making the most of their lifestyle photography library.
We learnt that the shopping experience could be enhanced if made into a shared experience. Wishlist's could be created and shared by couples or families.
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We also explored using various interactions to support the shopping journey.